AI automation and connected business systems

Stop losing enquiries between your inbox, CRM and sales team.

Customer messages arrive in different inboxes. We connect them to one CRM workflow, handle the first response and give your team the full context before the enquiry goes cold.

Web, CRM, automation and AIInfrastructure you controlEnglish · Русский · Español
FROM FIRST MESSAGETO A CLEAR NEXT STEP
STUDIO BASE DESIGNSBDONE CUSTOMER JOURNEY
WEBSITEnew enquiry
CRMone customer record
AUTOMATIONrepeated work
FIRST LINE AIfirst response
YOUR TEAMclear next step
NO LOST HANDOFFS
What delay costs

You already paid for the enquiry. Delay puts that spend at risk.

No universal loss rate fits every business. But the failure points are familiar: a message waits, useful context gets copied by hand and nobody owns the next step.

20:40 → 09:00

The customer writes after hours

The reply arrives the next morning. By then, the customer may already be speaking with the company that answered first.

CHAT → CRM ?

The conversation loses context

A manager copies the name into CRM later, but the original question, budget or urgency stays behind in a personal inbox.

SEEN ≠ OWNED

Everyone sees it. Nobody owns it.

A shared notification is read, but no task, owner or follow-up deadline is created. The enquiry quietly becomes stale.

5 minutes → 30 minutes

In research covering more than 15,000 web leads and 100,000 call attempts, waiting 30 minutes rather than 5 was associated with about 21× lower odds of qualification.

This is an industry benchmark, not a revenue forecast. Your actual impact depends on lead source, value and sales process.
Open the research
How the studio evolved

From digital delivery to connected business processes.

Our earlier work covered websites, ecommerce, analytics, campaigns and API integrations. Today we connect those customer-facing tools with CRM, automation, infrastructure and AI, so the work continues after a visitor clicks, writes or submits a form.

FOUNDATION

Digital delivery

Websites, ecommerce, analytics, campaigns and content.

NEXT

Connected customer journeys

Forms, CRM, APIs and automated follow-up working together.

NOW

Business process automation

AI agents, documents, databases, infrastructure, monitoring and human approval.

SBD / EVOLUTION

Web and marketing remain part of the work. The difference is that they now connect to the systems and people responsible for the next step.

Choose your starting point

What needs to work better right now?

PATH / 01

Launch a new business

Launch the website, CRM, business email, analytics and first lead workflow as one working setup.

See the launch scope
PATH / 02

Fix a manual process

Connect CRM, email, documents, reporting and team handoffs where work is slow, repeated or easy to lose.

See how automation starts
PATH / 03

Add technical delivery to your agency

Keep the client relationship while we deliver the CRM, automation and AI part of the project.

See partnership options
Working implementation

A verified working implementation

More cases will be added after the evidence is verified and cleared for publication.

CASE / 001Live in productionmomaliv.ge ↗
MOMA LIV / VERIFIED FLOW
01InstagramNew enquiry
02AI responseContext collected
03Bitrix24Manager handoff
QUALIFICATIONACTIVEMONITORINGONLINE

MOMA LIV: property enquiries move from Instagram to Bitrix24 with their context intact.

The live workflow receives a new enquiry, sends a contextual first response, collects qualification details, records them in Bitrix24 and alerts the manager who should continue the conversation.

  • Instagram enquiry intake
  • Contextual first response
  • Budget and urgency questions
  • Bitrix24 lead record
  • Manager handoff, alerts and monitoring
This proves the workflow operates in production. Revenue impact has not been independently measured.See what is included
How we design the workflow

First map the work. Then choose the technology.

We identify where a request begins, what information it needs, where people copy or wait, which system owns the record and when a person must decide.

Use rules for repeatable steps, AI for unstructured information and people for decisions with real consequences.
01
One connected workflow

Stop moving the same customer data between disconnected tools.

We connect your website, inbox, CRM and internal systems so a lead or task enters once, keeps its context and reaches the right person.

  • Fewer manual transfers
  • Context stays with the customer
  • A clear next owner
02
Faster first response

Respond while the customer is still ready to act.

A new enquiry can be acknowledged, qualified and recorded automatically. Your manager receives the conversation, contact details and next action — not an empty notification.

  • A fast first reply
  • Questions your team approves
  • Complete CRM handoff
03
Safe automation

Automate routine work without giving AI unlimited authority.

Rules handle known steps. AI reads and classifies unstructured information. People approve payments, contracts and unusual exceptions.

  • Rules for repeatable steps
  • AI for documents and context
  • People approve high-risk actions
04
Build in stages

Start with one costly process, then expand what already works.

The first version fixes one measurable bottleneck. Later workflows reuse the same data, access rules, monitoring and documentation instead of creating another isolated tool.

  • One problem at a time
  • Test before launch
  • Add without rebuilding
05
Control and support

Know what ran, what failed and who owns the recovery.

We can deploy in infrastructure you control, with separate access, logs, alerts, backups and a documented handover path.

  • Client-controlled hosting
  • Visible errors and alerts
  • Documentation and handover
Three ways to start

Start with the outcome closest to your problem.

SBD / CORE SOLUTIONS

01
Lead response

First Line AI

Replies to new enquiries, asks your agreed qualification questions, saves the answers in CRM and hands the full context to a manager.

When slow first response is costing opportunitiesSee what is included
02
Operations

Business Automation Platform

Connects repeated work across CRM, email, documents, databases and internal tasks, with alerts when a step fails or needs approval.

When staff keep copying, checking and chasing informationSee what is included
03
New business

Business Launch System

Brings the website, CRM, business email, analytics, lead capture and first follow-up workflow online together.

When a validated business needs working infrastructureSee what is included
Official Kommo partner badgeSBD / VERIFIED PARTNER STATUS
Kommo partner · omnichannel CRM

Connect supported customer channels to Kommo. Let First Line AI handle the first response.

As a Kommo partner, Studio Base Design designs the shared inbox, pipeline, automations and manager handoff around the way your business actually sells. Depending on the official connector or API available for your account and market, we can connect:

WhatsAppFacebook MessengerInstagramWeChatTelegramSkypeViberSlack
01MESSAGEA customer writes in a familiar channel
02FIRST LINE AIReplies, qualifies and preserves the conversation
03KOMMOCreates or updates the lead and routes the next step
Channel availability, required business accounts and provider fees are confirmed during scoping. We only promise connectors that can be verified for the approved setup.
RULESfor repeatable stepsAIfor unstructured informationHUMANSfor decisions with consequences
Where automation helps

Automate the handoffs that slow down customer service, finance and warehouse work.

We start with a repeated delay, error or manual check. Only then do we choose the CRM, database, cloud service, workflow or AI component needed to solve it.

FIELD / 01

Warehouse and logistics

When a delivery document, stock record and purchase order do not match, the workflow collects the evidence, identifies the responsible person and creates one complete exception task instead of starting another email chain.

FIELD / 02

Cloud and hosting

Run containerised services on a client-controlled Hostinger VPS, or use AWS regions such as Sydney and Melbourne when the approved data location, scale or cloud controls require it. Access, backups and deployment remain documented.

FIELD / 03

Customer operations

A website, social or email enquiry enters CRM with its source and conversation, follows the agreed qualification steps and reaches the manager who should act next.

FIELD / 04

Documents and finance

An invoice or contract from an approved folder can be read, checked against existing records and prepared as a draft. Payments, legal commitments and unresolved differences still go to a person.

Example · AI office manager

The agent prepares routine work. A person keeps authority over important decisions.

The agent sees only the approved folders, records and tools required for the workflow. It can collect information, prepare a draft, update a status or assign a task; payments and commitments still require approval.

01 / INPUTNew requestEmail · form · chat · scheduled task
02 / ROUTEProcess assistantIdentifies the request and starts the approved workflow
CONNECTED SOURCEGoogle DriveApproved policies, templates, contracts and source documents
CONNECTED SOURCEPostgreSQLSupplier, order, customer and status records
CONNECTED SOURCEAccounting systemInvoices, purchase orders and reconciliation records
03 / APPROVAL GATEHuman controlApprove a payment, legal commitment, deletion or unusual customer promise
04 / ACTIONApproved next stepPrepare a draft · update a record · assign a task · send an approved message
01

An invoice has no purchase-order reference

The agent reads the invoice, searches for the likely supplier and order, highlights the mismatch and creates a reconciliation task. It does not approve or book the payment.

02

A manager needs a contract pack

The workflow opens the approved template, fills only verified CRM and database fields, marks missing information and sends the draft to the person responsible for approval.

03

A warehouse exception blocks dispatch

The workflow combines the shipment record, supporting documents and current owner, then sends one complete brief to the right person and tracks the next action.

What changes
Fewer copy-paste errorsRoutine work prepared before reviewComplete handoffs with contextA recorded history of automated actions
Common next steps

Once the first workflow works, connect the work around it.

We add one defined capability at a time. Each addition has a clear trigger, result, owner, approval rule and test, so the system grows without becoming fragile.

CAPABILITY / 01

Lead routing

Assign each enquiry, alert the owner and follow up from the information already collected.

CAPABILITY / 02

Document preparation

Create a draft from an approved template and verified CRM or database fields.

CAPABILITY / 03

Internal operations

Create tasks, update calendars, send alerts and keep records in sync.

CAPABILITY / 04

Knowledge assistants

Let staff search approved policies, contracts and internal documents without opening every file.

CAPABILITY / 05

Follow-up campaigns

Trigger email sequences and forms from actual CRM status instead of disconnected mailing lists.

CAPABILITY / 06

Monitoring and recovery

Detect failed steps, alert the responsible person and record what happened for recovery.

Delivery for Australian clients

Give your team a clear answer about data, access, support and handover.

Before signing, an Australian client should be able to see where the system runs, which providers receive data, who can access it, which actions require a person and what happens when something fails.

01

Where the system runs

Use client-controlled infrastructure and Australian AWS regions when the approved data flow or operating requirement calls for them.

02

Who can access the data

Document data flows, external providers, minimum required access, retention and deletion rules, including any access from outside Australia.

03

How AI is controlled

Test the agreed scenarios, keep sensitive actions behind human approval, record important actions and define a fallback when a model or provider is unavailable.

04

What happens if something fails or the contract ends

Provide acceptance criteria, recovery instructions, incident contacts and a practical handover package for the client and its advisers.

BOUNDARY / NOT LEGAL ADVICE

We design and document the technical controls. The client’s Australian legal adviser remains responsible for confirming Privacy Act, APP 8 and sector-specific obligations for the approved data flow.

Field notes

See the process, not another wall of claims.

Open field notes
A connected enquiry path from website and inbox to CRM and manager handoff
NOTE / 01

Why a chatbot alone does not solve lead handling

From first enquiry to a complete CRM handoff.

Client-controlled infrastructure with separate access, backups and a handover path
NOTE / 02

Why production should run in a client-controlled account

Access, backups, recovery and handover designed together.

A business process mapped from source documents through approval to an automated action
NOTE / 03

How to define an automation before building it

Map the trigger, information, approval and test first.

How delivery works

See the scope before we build and working results before launch.

01

Show us the process

You explain where work starts, who handles it, which tools are involved and where it slows down or fails.

02

Agree the first result

We define what will change, what is included, required access, risks, price and how both sides will test success.

03

Build and demonstrate

We deliver in stages and show working scenarios while there is still time to correct decisions.

04

Launch and support

We test with your team, release to production, monitor the agreed workflow and document recovery and handover.

Typical project ranges

Price depends on the process, integrations and support responsibility.

All ranges are in USD. Every company, process and integration is different, so we confirm an individual scope and fixed price after reviewing the work. These ranges help you decide whether the project is realistic before a longer conversation.

01

One focused workflow

From $3K

First Line AI or one clearly defined process with agreed integrations and tests.

02

Connected operations

Typically $10–20K

Core infrastructure plus several related workflows across your business tools.

03

Business launch

From $20K

Website, CRM, business email, analytics and the first automated customer journey.

04

Ongoing support

Monthly scope

Monitoring, incident response and a defined allowance for improvements.

SBD×AGENCY
For agencies and consultancies

Keep the client relationship. Add the technical team the project needs.

We can deliver the CRM, automation and AI work under your brand, as a named subcontractor, through a referral or in a joint proposal. Roles, communication and support ownership are agreed before work starts.

See partnership options
Portrait of Andrei Kriksman, Founder and Business Solutions ArchitectAKFounder / Business Solutions Architect
Founder-led delivery · Digital experience since 2008

Andrei Kriksman — Founder & Business Solutions Architect.

Andrei has worked in digital delivery since 2008, across websites, ecommerce, analytics and API integrations — and now connected CRM and automation systems. He leads discovery, architecture and production delivery. Studio Base Design is an official Kommo partner, with live work across Kommo and Bitrix24. Specialists join only where the approved scope needs them.

See what is included
Before we build

What clients usually ask before we start.

01Can you work with our existing CRM and tools?+

Usually. We first confirm that the required APIs, permissions and data are available. If an important connection is unreliable or impossible, we tell you before fixing the scope and timeline.

02Do we need a new VPS?+

Not always. For custom production systems, we usually recommend an account your company controls because it makes access, backups and a future handover clearer.

03Why not use the AI already included in our CRM?+

We use built-in features when they solve the problem. Custom work becomes useful when the process also crosses websites, email, documents, approvals or other databases.

04Does support include every new automation we request?+

No. Support covers the agreed live system. New workflows are estimated separately or built from an agreed monthly improvement allowance.

05Can you guarantee more sales?+

We cannot honestly guarantee revenue. We can agree measurable operational results — for example response routing, CRM recording, alert delivery and recovery — and test them before launch.

Systems Fit Call

Find out whether one focused workflow can solve the problem.

Bring one process that consumes time, creates errors or loses enquiries. We will clarify the bottleneck, check whether our approach fits and name the most sensible next step.

  • A concise view of the bottleneck
  • A practical fit or no-fit decision
  • A clear next route — including when not to automate

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Systems Fit Call

Find the first workflow worth improving.

Bring one process that is slow, repeated or easy to lose. We will clarify the problem, decide whether one focused workflow can solve it and name the next sensible step.

Request a Systems Fit Call