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Sleepy Shop

A store built around a calmer evening.

From a moonlit brand identity to products, cart and checkout: a complete sleep-accessories store with its own editorial journal.

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Sleepy Shop brand artwork with a crescent moon, a night landscape and the words Sleep well. Live fully.
The brief

A store built around a calmer evening.

Create a coherent brand and store that makes sleep accessories easy to understand, compare and order on a phone.

  • E-commerce
  • Web design
  • Stripe
What we built
  • A moonlit visual identity and distinctive product presentation.
  • Product catalogue, collections, variants and comfort sets.
  • Cart and checkout with Stripe payments.
  • USD and AUD presentation throughout the shopping journey.
  • An illustrated journal connected to relevant products.
  • A rest-routine planner, SEO and content administration.
Sleep mask photography from the published Sleepy Shop catalogue
E-commerce & editorial

Explore it live

A published e-commerce product covering brand discovery, product selection and checkout. Editorial content, the catalogue and the shopping journey work together in one website.

What could we build for you?

The first conversation is free, 20–30 minutes. We discuss your priorities and agree a useful next step.